FOR IMMEDIATE RELEASE
Contact: Anita Haftavani
R-Mine
(818) 505-9064
R-MINE BRINGS EXCITEMENT TO COUTURE FASHION
Not to be missed line-up of Couture fashion, bridal shows, celebrity collaborations & more.
Located in the heart of Studio City, R-MINE attracts attention not only with her bold red framed windows, but the high-fashion that decorates them. After years of being known as the jeweled boutique that offered the largest labels in high-end couture fashion, Armine Ohanessian, the force behind R-mine, now exclusively showcases her own custom creations. Known for her unique and elegant custom gowns that have graced countless red carpet affairs and magazine covers, R-mine brings her trained eye and fabrication to the modern bride in search of their timeless wedding gown with a bit of edge and true originality. Today, Armine can be found in her couture atelier in Studio City fulfilling her heart’s passion of offering custom couture bridal and evening gowns exclusively through the boutique.
BRIDAL SHOWS
Hollywood, CA – The Wow Event celebrating the release of Your Wedding Day California Magazine on Wednesday, October 12, from 6:30 p.m. – 10:30 p.m. will be held at a private residence overlooking the sunset strip. R-mine will be displaying her custom gowns in honor of being the cover bridal gown designer for the Fall|Winter 2011 Issue.
Malibu, CA – R-mine will start the fall season off showcasing the hottest fashions & collaborating with star-studded vendors. Sarah Z Events will be hosting “The Everything Wedding Bridal Show” at the Adamson House in Malibu from 11:00 a.m. – 4:00 p.m. With the ocean view like no other, R-mine will be displaying her couture line in a one of a kind presentable manner.
Pasadena, CA – R-mine will be participating in the “I do! Event”, hosted by Christine Zohrabians from Fancy That!
This year’s chic & edgy collection has brought us inspiration and motivation to prepare a booth that will truly be the show stopper of the event. With preparation like no other, new designs, and couture fashion, who wouldn’t stop for a fashionable treat!
CELEBRITY COLLABORATION/ 63RD ANNUAL EMMY AWARDS
Erika Jackson, wife of American Idol’s Randy Jackson, wears the R-mine Brooklyn gown in royal blue.
Anna Magzanyan, Marketing Director of LA Times, wears a R-mine black hand-beaded embellished gown.
T.V./MOVIE APPEARANCES
I DO OVER Hosted by: Diann Valentine airing on November 13th features R-mine gowns in 3 out of the 6 episodes.
H8R Hosted by: Mario Lopez featuring Janice Dickinson shot at R-mine. Bride is wearing R-mine Gardenia gown.
MAGAZINES/EDITORIALS
Yerevan Magazine
Your Wedding Day Magazine
ABOUT R-MINE
Arminé, designer of R-Mine, is known for her collection of exquisitely designed wedding gowns and evening dresses. Her immaculate eye for color and texture makes all of her designs anything but ordinary. All R-Mine gowns are handmade in the boutique using the highest quality of silk fabrics, laces and beadings. Aside from the gowns showcased in the boutique, a one-on-one appointment with Arminé is available and recommended for those brides who are looking for a custom couture gown; a gown that is truly one of a kind.
MEDIA RESOURCES
Keyword/Suggested Tags: R-mine launches custom bridal gown collections, R-min custom bridal gown, R-mine
When I arrived at the Adamson House at 8 a.m for the Everything Wedding Bridal Show on Oct. 16th, the organized chaos began within seconds. Armine, who gives off an Anna Wintour/Ari Gold vibe was trying to get the models and dresses together, the photographers were finding good backgrounds and the DJs were getting their music together. Once everyone was settled, the hair and make-up process began. The models, including myself, sat in a chair while two women toyed with our hair and face until they met R-mine standards. Then the photography began. The couture and high fashion style of R-mine’s designs were very evident while being photographed for half an hour. When every model was photographed by Armen Asadorian, we were moved to a set with a Marie Antoinette-French Countryside theme. The set was designed by R-mine’s own Holly Ohanessian and amazing upcoming director Armen Khechoomian. We sat or stood for hours while people came to look at the dresses. At first glance you saw colorful and lively Armine and her staff immediately going to work. The gorgeous scenery was causing everyone to go into a bit of a dreamy-state. The cold, dark morning, which soon turned into a warm, summery day was the perfect weather for Marie Antoinette-esqe show. There were several different booths set up, from traveling agencies for honeymoons to catering services. The most buzzed about set was R-mine's, to no surprise. As the models were getting dolled up, people who were walking by the beach murmured "How beautiful," "How gorgeous are these dresses?." The dresses had the power to make heads turn. The colors, such as an over a decade year old red dress, wowed the to-be brides. As most wedding dresses are white, R-mine is full of color!
